Facebook, originally created for college students, has become so popular that it is one of the most popular social networking sites world-wide. In 2008, Hitwise, a leading intelligence service monitoring anonymously millions of United Stated Internet users announced the top 5 social Networking websites visited. They were MySpace, Facebook, MyYearbook, Bebo, and BlackPlanet. MySpace was most definitely King of social networking at 73.82% of the population using the site. Facebook was a far second place with 14.3% of the population visiting the site.
However, Hitwise produced new reports for 2010. It is amazing how far Facebook popularity has sky-rocketed. It had not surpassed MySpace entirely, but age groups have emerged in both. Hitwise compiled data and discovered that two-thirds of all online adults today have visited a social networking site in the last 30 days, up from 53% in 2008 and 20% in 2007. Social networks have most thoroughly penetrated the young adult market, as nearly 9-in-10 online 18-to 34-year-olds visit such sites today. But even older Americans are tapping into social networks, with 41% of online adults age 50 and older making monthly visits to sites like Facebook, MySpace and Twitter. Graphs of this data can be found on their website, http://www.experian.com/assets/marketing-services/reports/simmons-2010-social-networking-report.pdf.
Hitwise also took information that they acquired about adults that visited Facebook.com in the last 30 days of April of 2010. The rise of social networking tracks closely with that of Facebook. Therefore, as of April 26, 2010, 46% of the U.S. online adult population reported having visited Facebook in the past 30 days.


